Case Study: Adobe turns purpose into a global movement with Benevity

Adobe drives $15.2M in giving with Benevity

Adobe, a global leader in creative and digital experiences, faced the challenge of evolving its purpose-led CSR program to move employees from awareness to action. They needed to deepen participation, make volunteering as strategic as giving, and scale their efforts globally without overwhelming employees or nonprofit partners. To address this, Adobe partnered with Benevity, utilizing its solutions for donations, grants management, and volunteering.

By implementing Benevity's solutions, Adobe engineered momentum by tightening alignment to its core mission and simplifying participation. This strategic reset ignited a global movement, resulting in over $15.2 million donated to more than 5,700 nonprofits during its Season of Change campaign. The program achieved a top 10 ranking among all Benevity companies on GivingTuesday and engaged over 7,000 nonprofits globally through employee generosity, proving that a clear purpose drives significant performance and scalable impact.

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