Case Study: New Balance achieves streamlined benefits enrollment, eligibility accuracy, and improved employee engagement with Benefitfocus Marketplace

Running on a Balanced Benefits Program

New Balance, a 100‑year‑old athletic products company with about 3,100 U.S. employees across manufacturing, corporate and growing retail operations, faced mounting complexity from increasingly sophisticated benefits and a paper‑based administration model. With multiple locations and a diverse hourly workforce, manual processes led to communication gaps, time‑consuming updates and eligibility errors (for example, part‑time staff inadvertently enrolling in full‑time plans).

New Balance implemented the cloud‑based BENEFITFOCUS Marketplace, a configurable platform that preserved unique plan designs, enforced business rules and provided branded, self‑guided online enrollment. Automated data flows to carriers, payroll and HR, plus 24/7 educational resources and self‑service tools, improved employee engagement, eliminated eligibility errors and streamlined administration—freeing benefits staff to focus on plan design and cost control.

New Balance

Glenn Haskell

Benifits Manager