Case Study: American Eagle Outfitters achieves a 28% increase in HDHP adoption and 70% mobile enrollment with Benefitfocus Benefitplace

Realizing Benefits Transformation at American Eagle Outfitters

American Eagle Outfitters, a global specialty retailer with over 1,000 stores and tens of thousands of associates, faced a fragmented benefits experience: a cumbersome self-service portal, scattered communications (including a 48‑page paper guide), widespread requests for passive enrollment, and a puzzling benefits mix—72% enrolled in PPOs despite a largely millennial workforce spread across many locations. The company needed a way to simplify enrollment, centralize information and put benefits front and center for a distributed, mobile-first employee base.

American Eagle implemented Benefitfocus Benefitplace with Health Insights and the Benefit Catalog, combining a familiar shopping experience, 12 months of claims-based insights, voluntary benefit options and mobile enrollment. The result was a 28% increase in HDHP adoption, 70% of associates using the mobile app for enrollment in the first year, higher engagement and a streamlined, more efficient benefits administration.

American Eagle Outfitters

Tammy Fennessy

Benefits Manager