Case Study: Lundbeck (global pharmaceutical company) achieves 90%+ open-enrollment engagement and fewer HR inquiries with Benefitfocus

OE Success Attributed to Highly Supported, Positive Employee Experience

Lundbeck, a global pharmaceutical company with 900+ U.S. employees—mostly dispersed sales representatives—needed to drive high participation and a smooth, supportive experience during Open Enrollment while minimizing HR workload and ensuring reliable technology. Their challenge was to engage employees proactively, reduce administrative questions, and empower staff to make confident benefits decisions before the OE deadline.

By partnering with Benefitfocus and using the Benefitplace platform, Lundbeck delivered ongoing education, seamless file feeds and access to a Benefits Service Center that handled administrative inquiries, supported by regular CSM-led calls. The result was a pleasant enrollment experience with over 90% employee engagement, a significant drop in employee questions to HR, and employees better equipped to choose benefits confidently.

Lundbeck

Steve Kull

Senior Manager of Benefits for U.S.