Case Study: New Hanover County, North Carolina achieves 75% reduction in manual labor and boosts wellness participation with Benefitfocus Benefitplace™

New Hanover County North Carolina - Customer Case Study

New Hanover County, North Carolina (NHC), a government employer with about 1,700 staff, faced a slow, paper-heavy open enrollment process: employees had to print and submit paper enrollment forms after selecting benefits online, and HR spent weeks matching and verifying submissions—often pulling staff from other duties to get through enrollment.

NHC implemented Benefitfocus Benefitplace (via a BlueCross BlueShield partnership) to centralize rules-based, guided online enrollment, show employees only eligible options, embed explanatory videos, and transmit selections electronically to carriers. The change automated premium calculations tied to a Health Risk Assessment, boosted wellness participation from 50% to 86% (a 36-point increase), and reduced manual labor during open enrollment by 75%.

New Hanover County North Carolina

Debbie Nash

Benefits Administrator