Case Study: Hard Rock Cafe achieves automated ACA compliance and 42% voluntary benefits enrollment with Benefitfocus Benefitplace

Hard Rock Cafe - Customer Case Study

Hard Rock International, a global hospitality brand with more than 50,000 employees and over 192 locations, struggled to manage ACA eligibility for a workforce that is roughly 80% variable-hour. With only a four-person HR team and reliance on spreadsheets and telephonic enrollment, compliance risk was high and engaging employees across time zones proved difficult.

Hard Rock implemented Benefitfocus Benefitplace integrated with the Equifax ACA Management Platform to automate eligibility tracking, calculate look-back periods, exchange data automatically, and provide predictive reporting. The solution reduced manual risk and administrative burden, enabled a branded online enrollment experience to boost engagement, expanded administrative capacity and data accuracy, and drove 42% participation in voluntary benefits.

Hard Rock Cafe

Patty Downs

Senior Director of Compensation & Benefits