Case Study: Brookdale Senior Living achieves streamlined enrollment for 30,000 new associates with Benefitfocus

Brookdale Senior Living - Customer Case Study

Brookdale, the nation’s largest senior living provider with more than 82,000 associates across roughly 1,150 communities, faced a major challenge when its 2014 merger with Emeritus added 30,000 employees — a more than 60% increase. A 10-person benefits team needed to quickly onboard the influx, help new associates understand and select benefit options, and activate insurance while maintaining service for existing staff.

Brookdale implemented Benefitfocus Benefitplace and the Benefits Service Center to streamline administration, provide mobile-accessible, branded enrollment experiences, and deliver on-demand, personalized assistance. Weekly data exchanges with carriers automated enrollments, and the Service Center handled 21,000 calls during two open enrollment periods, resulting in improved accessibility, faster enrollment processing, and sustained associate engagement.

Brookdale Senior Living

Adam Rolfs

Benefits Specialist