Case Study: American Eagle Outfitters boosts HDHP participation with Benefitfocus

American Eagle Outfitters boosts HDHP participation by 28% with Benefitfocus

The benefits team at American Eagle Outfitters (AEO) needed to improve their benefits and talent retention strategy. Their challenge was that a large majority of their 33,000 U.S. employees, particularly millennials, were enrolling in a PPO plan, which did not align with cost-effective benefit decisions. They partnered with Benefitfocus to address this issue.

Benefitfocus implemented mobile access and transparency tools to create an intuitive enrollment experience for AEO’s digitally native workforce. This solution led to a 28 percent increase in High Deductible Health Plan (HDHP) participation, driving healthcare cost savings and improving employee retention for the retailer.

American Eagle Outfitters