Case Study: a health care industry client increases HDHP and HSA enrollment with Benefitfocus Decision Support

a health care industry client boosts HDHP enrollment 33% with Benefitfocus

The client, a health care industry client with 10,000 employees, faced challenges with low enrollment in high-deductible health plans and health savings accounts following a period of growth through mergers and acquisitions. Seeking to control rising health care costs and improve onboarding, they partnered with Benefitfocus to leverage its Benefitplace administration platform and Decision Support tool to guide employees.

Benefitfocus integrated its Decision Support solution into the client's enrollment platform, providing personalized, data-driven guidance to help employees compare plans and understand potential savings. As a result, the client saw a 33% increase in HDHP enrollment and a 45% increase in employees with HSAs over two plan years. Notably, employees using Benefitfocus Decision Support showed significantly higher adoption rates for both HDHPs and HSAs compared to non-users.