Case Study: Countryside improves employee engagement with Benefex’s bespoke benefits scheme

Countryside Improving employee engagement through bespoke benefits

Countryside, a leading UK construction company, faced the challenge of maintaining its personal connection with employees and improving engagement after a period of rapid growth. To set itself apart in a sector that typically focuses only on salary, the company partnered with vendor Benefex to develop an innovative and bespoke flexible benefits scheme.

Benefex collaborated with Countryside to create the "Your Reward" program, which was built entirely from extensive employee feedback. This was supported by a comprehensive new communications strategy to reach all staff. The results were highly successful, with a 70% benefits take-up rate, financial savings of over £296,000 for the company, and a 15% higher employee engagement rate than the UK average, demonstrating the profound impact of the Benefex solution.

Countryside

Sian Myers

HR Operations Director