Case Study: HRCI improves candidate readiness and drives growth with BenchPrep

HRCI supports 3 million learners with BenchPrep

HRCI, a provider of human resources certifications, faced the challenge of improving the candidate journey for professionals preparing for their exams. Candidates were often overwhelmed by the process, leading to dropouts. To provide better support and resources, HRCI partnered with the vendor BenchPrep and its learner success platform.

BenchPrep implemented a solution featuring on-demand learning, gamification, and personalized study plans. This allowed HRCI to offer a "build your own bundle" program, giving candidates easy access to exam prep materials. The results included more prepared and less anxious candidates, stronger long-term relationships with professionals, and the creation of a new high-margin revenue stream for HRCI.

HRCI