Case Study: GMAC achieves triple-digit revenue growth with BenchPrep's digital exam prep platform

GMAC drives 133% Official Prep sales growth with BenchPrep

GMAC, the Graduate Management Admission Council, needed to quickly create a scalable digital exam prep course for its new Executive Assessment exam to serve time-strapped professionals worldwide. Their challenge was to build an intuitive solution that mirrored the exam experience and bring it to market rapidly. They partnered with the vendor BenchPrep to achieve this.

BenchPrep implemented its enterprise-grade learning platform to deliver a streamlined, customizable prep course that adapts to each learner and is accessible on any device. This solution helped GMAC achieve a 133% increase in Official Prep sales from 2018 to 2019 and a 15% rise in test takers. The platform also enabled easy updates and expansion, driving significant revenue growth and receiving overwhelmingly positive feedback from learners.

GMAC