Case Study: Vega achieves a $530 Million Exit with Bench

Vega Cofounder’s Road to a $550 Million Exit

Bench helped Vega, founded by Charles, navigate the intense early financial strain of building a consumer products business. After leaving a high-paying job in 2001, Charles funded the startup with personal savings, maxed-out credit cards, and eventually a home equity loan, while also selling his truck to keep the company alive.

By using disciplined bookkeeping and cash management practices supported by Bench’s online bookkeeping service, Vega was able to maintain a strong cash conversion cycle, limit outside dilution, and grow efficiently. The business reached Charles’ prior income by the end of year two, tripled it by year three, and ultimately scaled to a successful $530 million exit, with Bench helping keep the financial side organized along the way.

Vega

Charles Chang

Co-Founder