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35 Case Studies
Case Study: UrbanStems Disrupts Flower Delivery with Bench
A Bench Case Study
How UrbanStems is Uprooting a Multi-Billion Dollar Industry
UrbanStems, the on-demand florist founded by Ajay Kori and Jeff Sheely, set out to disrupt a flower delivery industry dominated by slow, expensive wire services that often disappointed both senders and recipients. The company needed a way to run a fast-growing startup while keeping operations organized as it expanded in Washington, D.C. and New York City.
To support its growth, UrbanStems used Bench, an online bookkeeping service powered by real humans, to handle monthly bookkeeping with a dedicated bookkeeper and financial support team. Bench helped UrbanStems keep its books current by importing bank statements, categorizing transactions, and preparing monthly financial statements, giving the founders more time to focus on building the business and scaling toward nationwide expansion.
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UrbanStems
Ajay Kori
Founder