Case Study: Sugarfina builds a thriving candy brand with Bench

How Rosie O’Neill Built a Candy Store for Grown Ups

Sugarfina, founded by Rosie O’Neill and Josh Resnick, set out to create a “candy store for grown ups” and faced the early challenges common to fast-growing startups: limited capital, no salary for the founders for four years, and the demands of running every aspect of the business themselves. As the company scaled from launch, the team needed a way to stay on top of bookkeeping while focusing on building the brand and fulfilling orders.

Bench provided Sugarfina with online bookkeeping support, including a dedicated bookkeeper and a team that imported bank statements, categorized transactions, and prepared monthly financial statements. With Bench handling the books, Sugarfina was able to reduce the burden of financial admin and focus on growth; while no hard metrics are given, Rosie O’Neill noted that having support allowed her to trust the team, step back from constant fire-fighting, and manage the business more effectively as it expanded.

Sugarfina

Rosie O’Neill

Sugarfina