Case Study: Millo boosts revenue and profit with Bench

How Getting a Handle on My Books Completely Changed My Business

Millo, the freelance business founded by Preston Lee, had reached a growth plateau and lacked clear visibility into what was driving revenue, expenses, and profitability. To get a handle on the business’s finances, the team turned to Bench bookkeeping services and its web app to organize and analyze a year’s worth of revenue and expenses.

With Bench handling the bookkeeping, Millo was able to identify inconsistent revenue patterns, spot that sponsorships were the main growth engine, and re-align contractor work to better support that segment. Bench’s insights helped Millo increase top-line revenue by 28%, grow sponsorship revenue by 22%, and improve net profit by 38% year over year.

Millo

Preston Lee

Founder