Bench
35 Case Studies
Case Study: ClassPass achieves rapid growth and product-market fit with Bench
A Bench Case Study
How ClassPass Founder Payal Kadakia Turned Her Passion For Dance into a Fitness Empire
ClassPass founder Payal Kadakia started the company after a frustrating search for an after-work ballet class revealed how hard it was to find and access fitness information online. To focus on building the business and solving this early product challenge, ClassPass also needed operational support as it grew.
Bench provided bookkeeping support through its online bookkeeping service, giving ClassPass a dedicated bookkeeper and monthly financial statements. With Bench handling bank statement imports and transaction categorization, ClassPass could stay focused on growth, scale from a small team to nearly 400 employees, and refine its subscription model into a network of more than 10,000 partner studios.
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ClassPass
Payal Kadakia
Founder