Bench
35 Case Studies
Case Study: The Middle Finger Project builds a million-dollar business with Bench
A Bench Case Study
How Ash Ambirge Built A Million-Dollar Business Selling Ideas
The Middle Finger Project, founded by Ash Ambirge, grew from a lifestyle blog into a business helping women sell their ideas, skills, and creative work. As her online audience and sales started growing, she faced the challenge of managing rising revenue, taxes, and business finances without the planning or bookkeeping systems to keep up.
Bench, the online bookkeeping service, helped Ash by providing dedicated bookkeeping support to organize her finances and take guesswork out of running the business. With Bench’s help, she could focus on growing her company; her first year of selling online brought in $103,000 in revenue, and she gained insight into the importance of setting money aside and getting bookkeeping help early.
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The Middle Finger Project
Ash Ambirge
The Middle Finger Project