Case Study: Tyro achieves 101% merchant acquisition growth with Bench Media

Tyro boosts merchant acquisition 101% with Bench Media

Tyro, a fast-growing Australian fintech company, was preparing for its ASX listing and needed to scale category awareness and accelerate merchant acquisition. The company partnered with Bench Media to execute a full-funnel, omni-channel campaign to meet this growth challenge.

Bench Media implemented a data-driven media strategy that spanned audio, video, social, display, and programmatic channels. Through weekly optimizations and attribution modeling, the campaign successfully guided prospects to conversion. This solution delivered a 101% increase in merchant acquisitions and a 46% growth in transaction value for Tyro, playing a critical role in strengthening its market position ahead of its IPO.

Tyro