Case Study: Sydney Airport Reignites International Travel Demand with Bench Media

Sydney Airport boosts international passenger growth 5.3% with Bench Media

Sydney Airport faced the challenge of rebuilding international travel demand amidst cost-of-living pressures, while airlines had added significant new seat capacity. With no discounted fares to promote, the airport partnered with Bench Media to reposition itself as an active catalyst for travel and reignite the emotional desire for overseas trips.

Bench Media implemented a sequenced campaign centered on the theme "Life Takes Off When You Do," utilizing high-attention formats like BVOD, digital out-of-home, and Spotify to reach target audiences. The strategy connected immersive storytelling with a dedicated Kayak content hub for flight exploration. The campaign by Bench Media supported Sydney Airport’s busiest year on record, with 17.17 million international passengers in 2025 and a 5.3% year-on-year growth in Q4. It also drove over 42,000 highly engaged visitors to explore flights on Kayak.

Sydney Airport