Case Study: Stake achieves 219% more app installs with Bench Media's digital out-of-home targeting

Stake more than doubles app downloads with Bench Media, driving a 219% uplift in installs

Stake, a share trading fintech platform, sought to triple its growth by driving new app downloads and increasing brand awareness. They partnered with Bench Media, who utilized a digital out-of-home (DOOH) campaign and sophisticated data targeting to address this challenge.

Bench Media implemented a programmatic DOOH campaign across CBD locations, using lookalike audiences to identify and target high-propensity users. This approach, managed through Bench's campaign software, resulted in over 1.1 million impressions and enabled real-time optimizations. The campaign more than doubled app installs with a 219% uplift and achieved a 54% gain in the rate of installs to activations for Stake.

Stake