Case Study: Nuheara achieves 517% revenue growth with Bench Media

Nuheara astounds with 5x sales growth

Nuheara partnered with Bench Media when rising costs on Google and Facebook made it harder to grow awareness and support direct-to-consumer sales for its IQbuds2 MAX wireless earbuds. The company needed a more efficient way to reach niche customers, lift brand visibility, and improve performance across the customer journey.

Bench Media implemented a programmatic strategy that delivered TV programmatically and used layered first-party and third-party data for more precise targeting across all programmatic channels. The campaign drove a 50% uplift in branded search volume and a 517% increase in FY21 sales revenue, with Bench Media helping Nuheara achieve outstanding growth and a 517% revenue uplift overall.

Nuheara

Scott Forrest

Digital Marketing Director