Case Study: Nudie achieves high-impact reach and brand recall with Bench Media Commerce Media

Nudie reaches 23M impressions with Bench Media

nudie, a leading brand of 100% natural juices, sought to introduce its brand to a younger audience and remain top-of-mind with health enthusiasts. Their challenge was to achieve optimal exposure for their new campaign with their target audience. Bench Media was engaged to activate a highly targeted omni-channel campaign.

Bench Media implemented a solution using Meta, TikTok, and Digital-out-of-home advertising. The campaign started a narrative on social channels and continued it through strategic Digital-out-of-home screens to re-engage audiences. This approach by Bench Media was a roaring success, garnering 23 million impressions on social platforms alone and reaching 3.1 million individuals at a frequency optimal for brand recall and increased purchase intent.

Nudie