Case Study: Modibodi achieves a 94% increase in return-on-ad-spend with Bench Media's digital out-of-home campaign

ModiBodi boosts return-on-ad-spend 94% with Bench Media

Modibodi, a maker of leak-proof underwear and apparel, sought to test the impact of a brand awareness channel on direct sales. They partnered with Bench Media to launch a digital out-of-home (DOOH) advertising campaign to amplify their brand and drive online purchases.

Bench Media implemented a programmatic solution, running a digital out-of-home campaign across Australia to target specific audiences. They then retargeted thousands of exposed users with display and video ads. The campaign was highly successful, driving a 94% increase in return-on-ad-spend on video ads and a 51% reduction in cost-per-sale on video, significantly improving overall sales performance for Bench Media's client.

ModiBodi