Case Study: Miele boosts in-store visits with Bench Media

Miele lifts in-store visits with Bench Media after 3 ad exposures

Miele, a global leader in premium household appliances, engaged Bench Media to develop a digital strategy to drive incremental sales and measure the attribution of online advertising to in-store foot traffic. The challenge was to push high-quality traffic to their website and then measure the subsequent increase in visitors to their physical retail stores and experience centers across Australia.

Bench Media implemented a multi-channel, data-driven campaign using programmatic advertising, retargeting, and sequential marketing. The solution successfully closed the loop between online ads and in-store traction. Bench Media measured key results, finding that an optimal site dwell time of 2 minutes and 30 seconds and three ad exposures were most effective. The campaign drove a lower cost-per-footfall in higher-income postcodes and revealed that ad-exposed users spent twice as long in Miele stores, increasing sales propensity.

Miele