Case Study: Medtronic achieves 143% lead growth with Bench Media

Medtronic grows leads by 143% with Bench Media

Medtronic, a manufacturer of insulin pumps, sought to augment its traditional B2B sales channels by directly reaching Type 1 diabetes patients in Australia and New Zealand to generate more qualified leads. They partnered with Bench Media, utilizing its Bench Connect platform and programmatic advertising services to launch a cost-effective awareness and engagement campaign.

Bench Media implemented a multi-channel programmatic strategy using Facebook ads and native advertising, activated by first-party data and optimized in real-time through its unified dashboard. This solution delivered a 143% increase in leads for Medtronic's sales team while simultaneously achieving a 78% improvement in cost per lead, making it their most efficient campaign to that point.

Medtronic