Case Study: Medtronic achieves 1,370+ diabetes leads with Bench Media

Medtronic - Customer Case Study

Bench Media partnered with Medtronic, an Australian healthcare technology company, to help reach diabetes sufferers for its new range of products. The challenge was to build effective digital campaigns across multiple channels despite restrictions on sensitive health targeting.

Bench Media created a multi-channel digital strategy using data partners, lookalike audiences, retargeting, and first-party data across display, native, social, search, and DOOH. The campaign delivered 9.3 million impressions, a 1.92% social click-through rate, 1,370+ lead form completions, and conversion rate uplifts of 239% in paid social and 39% in paid search.

Medtronic

Stuart Mitchell

Senior digital lead