Case Study: Lyre’s Spirits achieves 30% sales uplift with Bench Media

Lyre’s Spirits boosts sales 30% with Bench Media

Lyre's Spirits, an Australian non-alcoholic spirits brand, sought to expand its presence internationally with a focus on achieving a strong return on advertising spend and building its retargeting audience pool. To meet this challenge, they partnered with the vendor Bench Media to implement a programmatic advertising strategy.

Bench Media designed and executed an always-on, full-funnel programmatic strategy that utilized various ad formats including native video and display. This highly targeted campaign reached over 1.6 million unique people, generating 39 million impressions and driving 60,000 clicks to the website. The solution implemented by Bench Media successfully increased the customer's sales by 30%.

Lyre’s Spirits