Case Study: Lyre’s Spirits achieves 30% sales growth with Bench Media

Lyre’s programmatic advertising increases sales by 30%

Lyre’s Spirits partnered with Bench Media to expand its Australian non-alcoholic spirits brand internationally while improving return on ad spend and growing its retargeting audience. The company needed a way to reach the right audiences across multiple markets and drive more traffic and sales during key seasonal periods.

Bench Media created an always-on, full-funnel programmatic advertising strategy using native video, image, standard display, instream and outstream video formats. By targeting five key personas across ANZ, the US, Canada, the U.K. and Europe, Bench Media reached 1.6 million+ unique people, generated 39 million+ impressions and 60,000 website clicks, and helped deliver a 30% increase in sales.

Lyre’s Spirits

Ashleigh Murray

Global SVP eCommerce