Case Study: 20th Century Fox achieves over 3 million trailer views with Bench Media

Leading international film distributors 20th Century Fox International trialled new ad formats across social using video and display that self-optimised

20th Century Fox worked with Bench Media to optimise promotion for Alien: Covenant across APAC. Their challenge was to drive completed video views and ticket sales while finding the right audiences for an R-rated sci-fi horror film and extending the story for fans through digital advertising.

Bench Media used Bench Connect and its audience optimisation capabilities to test and self-optimise video, display, and new Facebook ad formats across different APAC markets. The campaign delivered more than 2.9 million video views, exceeded video view goals by over 70%, and generated 3 million+ trailer views, helping maximise engagement, awareness, and movie ticket sales.

20th Century Fox

Efemena Okogba

Regional Media Director