Case Study: Genea Fertility achieves 5x more patient enquiries with Bench Media

Genea Fertility boosts patient enquiries 5x with Bench Media

Genea Fertility, a leading Australian fertility specialist, faced a challenge with its fragmented marketing approach. Their brand and performance campaigns were siloed, making it difficult to measure return on ad spend or connect marketing efforts to actual patient conversions. They partnered with Bench Media to develop a smarter, unified media strategy.

Bench Media implemented a three-pronged solution involving a localized state-by-state media plan, full-funnel omnichannel engagement, and connected data attribution through the client's CRM. This strategy delivered exceptional results for the client, including a 5x increase in patient enquiries and a 70% reduction in cost-per-acquisition. The data-driven approach from Bench Media transformed Genea's marketing into a seamless performance engine.

Genea Fertility