Case Study: Dixon Advisory achieves 182% conversion growth with Bench Media

Empowering marketers to manage data-driven media through proprietary technology, professional service and strategic advisory

Dixon Advisory, Australia’s leading boutique financial advisory firm, wanted to reach high net worth individuals in its self-managed super fund audience more cost-effectively. The marketing team was unsure whether programmatic media could effectively target this demographic and psychographic profile, so they turned to Bench Media for support.

Bench Media built a programmatic strategy centered on social and native advertising, supported by retargeting to maximize media spend and promote thought leadership content. The campaign delivered a 182% increase in conversions, boosted engagement to 10,240 visitors, achieved 155% of goal, and cut cost per lead by almost half, while also opening a high-converting new distribution channel for Dixon Advisory’s content.

Dixon Advisory

Larisa Ischenko

Digital Marketing Manager