Case Study: Cook Islands achieves 71M impressions, 49% site traffic lift and 10,950 new subscribers with Bench Media

Cook Islands bounces back through strategic digital advertising

Cook Islands Tourism Corporation engaged Bench Media to raise awareness and restore travel demand after borders reopened. The challenge was to let target markets know the Cook Islands were open, drive engagement and site traffic, increase direct bookings with carriers, and build a first‑party email database of interested travelers.

Bench Media delivered a multichannel digital campaign using interest segments (luxury, family, tropical), lookalikes, retargeting, social, display and video, plus subscription and booking campaigns and data‑partner audience targeting. The program generated over 71 million impressions in six months, 1.9 million ad clicks, a 49% increase in site traffic, 184% higher social engagement and 10,950 new email subscribers, demonstrating strong measurable impact from Bench Media’s strategy.

Cook Islands

Crystal Kranz

Marketing Manager