Case Study: Cook Islands achieves 49% higher site traffic with Bench Media

Cook Islands boosts site traffic 49% with Bench Media

Cook Islands Tourism Corporation, the organization providing travel information for the Cook Islands, engaged Bench Media to develop digital strategies to increase awareness that the islands were open to tourists, drive engagement and site traffic, and increase bookings after borders reopened.

Bench Media implemented a multichannel digital advertising campaign targeting specific audience segments using interests, lookalikes, and retargeting. The solution drove a 49% increase in site traffic, added 10,950 email subscribers to their first-party database, and achieved a 184% increase in social engagement over six months.

Cook Islands