Case Study: Britax achieves higher in-store sales with Bench Media’s full-funnel digital strategy

Britax boosts search conversions 250% with Bench Media

Britax, a leading child safety brand, sought to bolster its digital media strategy and elevate its market presence with a specific goal of driving consumer traffic to its retail stores. Bench Media was engaged to craft a comprehensive full-funnel digital strategy to meet this challenge.

Bench implemented a holistic approach incorporating Paid Search, Paid Social, and Digital Branding activities. This solution leveraged programmatic advertising and focused on building first-party audiences to drive high-quality traffic. The results were significant, with Bench Media delivering a social conversion uplift of over 156% and a search conversion uplift of over 250%, leading to increased in-store sales and overall growth for the brand.

Britax