Case Study: BizCover boosts quotes and lowers cost-per-quote with Bench Media's DOOH integration

BizCover increases quotes 25% with Bench Media

BizCover, an online insurance platform for small businesses, sought cost-effective lead generation opportunities to further propel their growth. They partnered with Bench Media, who suggested leveraging Digital Out-of-Home (DOOH) advertising as an agile solution to build brand awareness and drive quotes.

Bench Media implemented a DOOH campaign that utilized precise targeting to reach a vast audience. They then seamlessly integrated this with BizCover's existing digital campaigns by capturing device IDs for remarketing. This strategy resulted in a 25% increase in quotes generated and a 21% reduction in cost-per-quote, demonstrating the powerful impact for Bench Media's client.

BizCover