Case Study: Medtronic achieves 1,370+ leads and major conversion uplift with Bench Media

Bench developed expert digital strategies across multi channels using various data segments

Medtronic, a fast-growing Australian healthcare technology company, needed to reach diabetes sufferers for a new product range but faced limitations on sensitive health targeting in platforms like Facebook. They engaged Bench Media to develop specialised multi-channel digital advertising strategies using data-driven audience segments and first-party data.

Bench Media leveraged media partners, lookalike audiences, retargeting and contextual/video creative across display, native, social and DOOH to build precise diabetes segments and drive conversions. The campaign delivered 9.3M impressions, a 239% uplift in paid social conversion rate with contextual and video ads, a 39% uplift in paid search conversion rate with the same additions, a 1.92% social click-through rate and over 1,370 lead form completions.

Medtronic

Kiran Buckman

Senior Digital Marketing Lead