Case Study: Australian Catholic University boosts Open Day registrations with Bench Media

Australian Catholic University boosts Open Day registrations to 14,000+ with Bench Media

Australian Catholic University partnered with media agency Bench Media to drive registrations and attendance for its 2025 Open Day. The challenge was to stand out in a competitive education landscape by converting prospective students into attendees, requiring a strategy that reached new audiences at scale and efficiently converted interest into confirmed registrations.

Bench Media implemented a full-funnel media strategy, using broad-reach channels for awareness, data-led targeting for mid-funnel engagement, and conversion-optimized activity. The campaign delivered over 14,000 Open Day registrations and significantly increased future enrolment applications. Measurable results included a 442% conversion lift directly attributed to upper-funnel media and a 12.5% increase in brand awareness, demonstrating the success of Bench Media's integrated approach.

Australian Catholic University