Case Study: Royal Canin Improves Retail Execution and Brand Recommendation with BeMyEye

Royal Canin cuts Perfect Store gap to under 20% with BeMyEye

Royal Canin, a pet food company, faced the challenge of monitoring its retail execution and brand recommendation rates across a fragmented landscape of independent pet stores. With limited field resources, they needed an agile way to collect granular data to ensure their in-store investments were effective and aligned with company standards. They contacted BeMyEye to implement its Brand Recommendation and Perfect Store monitoring solutions.

BeMyEye designed a program to track key in-store KPIs across multiple countries, providing real-time insights that enabled targeted corrective actions. As a result, Royal Canin achieved a general improvement in brand recommendation rates and gained a historical tracker of performance metrics. BeMyEye's solution also resulted in less than a 20% gap between their own audit coverage and the tracking done by Royal Canin's field forces, significantly improving ROI.

Royal Canin