Case Study: Reckitt Benckiser achieves 3x ROI with BeMyEye

Reckitt Benckiser boosts compliance ROI 3x with BeMyEye

Reckitt Benckiser sought to monitor in-store compliance for pricing, distribution, assortment, and promotions, a challenge amplified during lockdowns when their sales representatives could not visit stores. They partnered with the vendor BeMyEye to implement its Compliance tracking solution.

BeMyEye defined key performance indicators and provided real-time, store-by-store photographic insights across two European countries. This enabled Reckitt to swiftly identify and act on compliance issues. The results included a threefold return on investment, a 7 percentage point increase in distribution for one brand, and the ability for key account managers to negotiate significantly better terms using compliance proof.

Reckitt Benckiser