Case Study: a personal care company boosts retail execution with BeMyEye

Personal Care Company improves retail execution with BeMyEye’s 98.5-99% accurate insights

Personal Care Company, a well-known pharmaceutical and consumer packaged goods company, faced a challenge in monitoring its retail execution. The company needed high-quality insights on key in-store KPIs like promo compliance and share of shelf for its top SKUs, but its previous combination of a field agency and IR provider was not delivering sufficient results. They turned to BeMyEye for a solution.

BeMyEye deployed its crowdsourcing and IR technology to complete over 1,400 store visits in Germany. The data, which achieved a 98.5-99% accuracy rate through machine learning, was integrated directly into the client’s own dashboard via an API. This provided the company with millimeter-accurate shelf analytics and historical tracking, empowering them to identify growth opportunities and significantly improve their retail execution.