Case Study: JUUL Labs improves retail compliance and brand protection with BeMyEye

JUUL Labs improves retail compliance by 30% with BeMyEye

The customer, JUUL Labs, faced the challenge of ensuring retail partners in Russia complied with age restrictions for selling their products, a key part of their commitment to preventing underage use. They partnered with the vendor BeMyEye to implement a mystery shopping program to audit points of sale.

BeMyEye provided a solution using its agents as mystery shoppers to monthly monitor thousands of stores, capturing audio evidence of the sales process. This allowed JUUL Labs to identify violations and conduct explanatory work or enact sanctions. As a result, BeMyEye helped JUUL improve retail execution compliance by 30% and protect its brand reputation across multiple countries.

JUUL Labs