Case Study: 20th Century Fox achieves faster, measurable in-store execution and recovers 10–20% launch sales with BeMyEye

Interview with Gianfranco Iuculano, Sales Director, 20th Century Fox

20th Century Fox partnered with BeMyEye when it redefined its field force into "Sales Ambassadors" and needed scalable, real-time monitoring of in-store promotional execution across retail and electronics. The company faced operational limits—manual checks of merchandising agency work across many locations would have been costly, slow and diverted Sales Ambassadors from execution-focused roles.

BeMyEye delivered a plug-and-play crowdsourced auditing service with rapid turnaround, broad geographic coverage and tailored campaigns, providing clear, actionable data on POP implementation, pricing, product placement and stock levels. Using BeMyEye’s insights 20th Century Fox took instant corrective action, recovering an estimated 10–20% of launch-period sales at affected stores, uncovering a case where 30% of stores missed shelf-share agreements, reclaiming unused promotional budgets and securing free campaign repetitions — measurable, cost-effective improvements in execution.

20th Century Fox

Gianfranco Iuculano

Sales Director