Case Study: GSK Consumer Healthcare boosts sales performance with BeMyEye

GSK Consumer Healthcare boosts sales performance across 2,000+ pharmacies with BeMyEye

The customer, GSK Consumer Healthcare, a global leader in OTC and consumer health products, faced a challenge in objectively verifying the in-store execution of its brand standards and sales rep performance data across thousands of pharmacies in Russia. They partnered with the vendor BeMyEye to gather granular data on compliance and develop a personalized incentive system for their field representatives.

BeMyEye implemented its solution to promptly collect detailed data and proof pictures on key performance indicators like display compliance across the vast pharmacy network. This provided GSK with an objective historical tracker of in-store KPIs. As a result, GSK was able to not only monitor brand standards and verify data objectivity but also significantly boost the motivation and efficiency of its sales force through a newly developed personalized incentive system.

GSK Consumer Healthcare