Case Study: Ferrero improves in-store promotional compliance with BeMyEye

Ferrero improves in-store promo compliance across 1,500 UK stores with BeMyEye

Ferrero, a confectionery company, faced a challenge in managing promotional compliance and space allocation with retailers during key holiday seasons. Their heavy investment in promotional activities created a risk of not meeting critical KPIs and managing high demand. To address this, Ferrero partnered with the vendor BeMyEye and used its service to monitor in-store promotional execution.

BeMyEye implemented a solution to track promotional compliance across 1500 UK stores during crucial holidays. This provided Ferrero with actionable, retailer-level data for SLA discussions and store-level data to prioritize field team visits. The results allowed Ferrero to secure a more equitable share of display space and improve sales effectiveness during peak demand periods.

Ferrero