Case Study: a leading coffee brand boosts its go-to-market strategy with BeMyEye

Coffee Brand segments PoS across 5 countries with BeMyEye

The customer, a leading coffee brand, faced the challenge of identifying high-potential points of consumption across five countries to support its expansion and go-to-market strategy. With a limited internal field force, launching such a project would have been costly and lengthy. The brand partnered with vendor BeMyEye to utilize its data and analytics solutions to overcome this.

BeMyEye implemented a solution where its network of Eyes collected accurate data on key KPIs like brand presence, POS size, and coffee machine types from thousands of bars and cafes. This provided the coffee brand with the detailed market segmentation needed to prioritize visits and craft impactful brand stories. The results for the customer included a boosted go-to-market strategy, optimization of field research costs, and a strong foundation for future sales rep activities across all five countries, including BeMyEye's successful entry into the Russian market.