Case Study: European Confectionery Market achieves increased impulse sales and on-shelf availability with BeMyEye

Chocolate Wars: The battle for the impulse purchaser

The European Confectionary Market faced a tough challenge: in a saturated but still-growing category, impulse purchases drive most sales and consumers frequently alternate brands, so ensuring consistent on-shelf availability across thousands of convenience and impulse locations is critical. To tackle this, manufacturers turned to BeMyEye and its crowd-sourced auditing service, using a network of 400,000 “Eyes” to assess numeric distribution and availability across independent stores, petrol stations, vending machines and other impulse channels.

BeMyEye delivered large-scale, European-wide numeric distribution audits with granular data returned within 72 hours, exposing depleted availability and product-selection gaps in an alarming number of locations and revealing competitor presence. Those insights let brands prioritise replenishment, display and regional tactics to capture the high-frequency, high-brand-alternation impulse shopper; the vendor’s scale and rapid turnaround translated into measurable benefits — rapid identification of distribution gaps across thousands of stores and clearer opportunities to boost sell-out.