Case Study: Bolton Group improves in-store compliance and shelf visibility with BeMyEye

Bolton Group monitors 300 stores per month with BeMyEye

Bolton Group, an Italian-based consumer goods company, faced the challenge of monitoring in-store compliance, pricing, and promotions for its tuna and canned meat products within the hard-to-reach Italian discount channel. Their corporate sales force could not directly manage this channel, so they partnered with the vendor BeMyEye to gain visibility and track effectiveness.

The solution from BeMyEye provided a method for regular field data collection, giving Bolton access to detailed KPIs like price and share-on-shelf through a dashboard, along with photographic evidence of displays. This partnership over three years enabled Bolton to monitor 300 discount stores per month consistently, improving brand positioning and display quality. BeMyEye became an essential tool for the company's growth in that channel.

Bolton Group