Case Study: Azura improves retail tracking and market insights with BeMyEye

Azura keeps track of tomatoes in hundreds of supermarkets across Europe with BeMyEye

The customer, Azura, faced the challenge of monitoring in-store compliance for its vegetables across numerous European supermarkets. Tracking dynamic data on price, promotions, assortment, and packaging with high accuracy was difficult. Azura partnered with the vendor BeMyEye to use its service for gathering this real-time retail intelligence.

BeMyEye implemented a method of regular and rigorous data collection for Azura, ensuring high accuracy and finding unconventional ways to access information. The solution provided Azura with critical insights into product distribution, pricing, and competitor activity, which directly led to the successful launch of multiple new products. Azura reported great satisfaction with BeMyEye's reactivity and flexibility in adapting to its business model.

Azura