Case Study: Free Library of Philadelphia boosts event attendance and website traffic with beMarketing’s targeted Facebook and Instagram campaigns

Free Library of Philadelphia drives 4,500+ clicks with beMarketing

The Free Library of Philadelphia partnered with beMarketing to address the challenge of generating interest and driving attendance for a cultural event while also increasing website traffic to a page for Native American Heritage Month.

beMarketing developed and executed two targeted Facebook and Instagram ad campaigns. The solution successfully drove 277 event responses for the hip-hop panel and over 4,500 website clicks for the heritage month content, all while maintaining a very low cost per click. The vendor's strategic approach proved that targeted social media advertising is an effective and cost-efficient method for reaching specific local audiences.

Free Library of Philadelphia